The Robeez Story
As with many successful children’s lines, Robeez was originally created by a mom. Several factors--including a job loss and a young son—eventually shaped a new path for Sandra Wilson. She began handcrafting colorful, soft-soled shoes for her son Robert, her main inspiration. She quickly realized the soft soles contributed to an improvement in balance—an idea that, not so long ago, was passionately rejected by parents all over the world who were told that hard-soled shoes were necessary for newly walking children.
The firm belief used to be that hard-soled shoes helped children improve walking skills but it is now widely known, through a host of research over the years, that it is in fact soft soles that are better for young ones--and that hard-soled shoes contribute many problems to young, developing feet. Not only can they “feel” the floor with soft soles, as Sandra soon discovered, but the soft soles allow for proper development of the muscles. Today Robeez is the world’s most successful manufacturer of soft-soled shoes for children. Add 70 distinct styles of bright, colorful and uniquely designed footwear in a variety of super-cute themes and you’ve got a winner. Robeez are available for newborns to four-year-olds.
Susie
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